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Chapter 04 - Popping Up Around Sydney

We are big enthusiasts of ecommerce and the power it has to reach people everywhere. We started selling our collection of bags and small leather goods online. But when our sneakers arrived, we noticed that as a small brand with a tight budget, we should have the support of a physical presence.

We looked for a while and found the opportunity to open a pop up shop in Bondi Beach. It was a fantastic experience for us to start a closer relationship with our customers. 

The idea was to create tailored pop-up stores and test where would be best for us to have our so desirable physical store.


The first collection was very small and the feedback we’ve received was priceless.

As we kept developing our range, we opened a second pop up, this time, in Paddington. We could not believe when the products started to sell out. It was an issue, of course, but at the same time, it was a nice problem to have!

It was May 2019, when we finally found our permanent home in Bondi. The process of move-in / move-out of the pop up stores was very intense. So we couldn’t be happier when we found our dream shop. Everything happened so fast… Store layout, lighting, chair, shelves… All new challenges we had to face for the first time in life.

Being back in Bondi has been fantastic. We are so lucky to be in a place where we can meet people from all over the world everyday. We feel extremely grateful for the people we have encountered in this journey.

If you haven’t been to our store in Bondi yet, you’re more than welcome! Marina and Gus are pretty much always around, so come say hello!


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