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Chapter 02 - Brainstorms & Branding

When we started to plan the label we wanted to create a name that would mean something for both of us. We wanted the name to pay homage to all cultures, countries, and traditions that we encountered on our travel experiences. After all, that’s what made us become expats and explore the other side of the world.

The name Von-Röutte appeared after a brainstorm of more than 1000 words: a mix of some Dutch, German, English, Portuguese, French, and Afrikaans.

Every product was named after different cities that really inspired us for the culture, architecture, and landscapes. Places that we’ve visited and others that are still on our bucket list.

The inspiration comes from our travels, so the most important thing about our products is that they should be able to accompany us on any of our journeys. We knew they had to be timeless and versatile to be worn on any occasion. 

It seems a bit simple but this process of naming, branding, planning and designing the first products took us about one year.



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